Sofiia Dunaievskaya will share experience in promoting HyperX brand at eSPORTconf Ukraine
On February 22, eSPORTconf Ukraine 2017 conference will feature a report from HyperX eSports & Gaming Marketing Manager, as well as a co-presenter of “Gamer battles” show Sofiia Dunaievskaya.
Report topic: “Working with gaming industry thought leaders. HyperX experience”.
Speaker is responsible for collaboration with eSportsmen, video bloggers, streamers and other media personalities of the gaming industry in the CIS region. Deals with the conceptions of promoting and producing thematic videos. From December 2016 till January 2017 was a co-presenter of the first reality show in the Russian-speaking segment of YouTube – “Gamer battles”. Sofiia Dunaievskaya is also in charge of sponsorship of eSports tournaments and teams in the CIS region.
Expert has over 10 years of experience in gaming industry, as well as around 6 years in the position of the Head of Marketing at Starladder.tv, where she developed conceptions of eSports projects. Has experience in managing such large eSports competitions as Inter challenge and Asus open. Besides that, took active participation in the organization of many less known computer games and eSports tournaments
Sofiia Dunaievskaya will share the following experience at the conference:
- development of marketing strategies in eSports (including campaigns, events, digital marketing and PR);
- implementation of the brand strategy in the sphere of computer games and eSports (through the example of Starladder.tv);
- production and subsequent promotion of thematic video content;
- sponsorship of eSports competitions and teams.