What do managers of eSports teams think about the market, audience and social media coverage?
Apart from Gambit Gaming CEO Natalia Larchenko, whose presentation was reviewed earlier, managers of other successful eSports teams participated in eSPORTconf Ukraine 2017. Here is the summary of reports by Vitaliy Ogienko (FlipSid3 Tactics), Aleksandr Nemesh (HellRaisers) and Ruslan Bugrin (Team Spirit).
The market and audience
Each speaker has touched the notion of eSports market and shared his considerations on its current and future state.
“Large-scale participation and accessibility are characteristic features of eSports market, it does not have any rigid boundaries and limits,” stated Aleksandr Nemesh, talking of eSports as a promising industry in all niches. He was also positive about the audience loyalty: “E-sportsmen and viewers are linked in many ways, 80% of the audience also regularly play video games.”
Vitaliy Ogienko described eSports fans as follows: “E-sports audience loves trends, strives for new things, and is open for experiments.” He also noted that this type of viewers is the most valuable, as they usually avoid standard advertising channels (television, classical mass media, etc.).
“The value of players drops if they rarely participate in LAN tournaments,” told Ruslan Bugrin, highlighting the ‘reverse side of the coin’ – how fast the subjects of fans’ affection in eSports change.
Education and contracts in eSports
Ruslan Bugrin stated that players are usually poorly educated and wrongly understand contract details. Aleksandr Nemesh, who presented afterwards, did not agree with this statement. “Three players in HellRaisers CS:GO team acquire higher education. They don’t associate themselves only with eSports and think about alternatives for the future,” he said.
Managers of Team Spirit and HellRaisers did not reach a consensus on another important issue. “Advertisers often turn to eSportsmen directly regarding contracts. As a result, a player receives some extra profit, which is bigger than his salary, and the organization bears losses,” noted Ruslan Bugrin.
“The majority of clubs draft contracts with eSportsmen in such a way that they can act as intermediaries when it comes to sponsorship and investments,” objected Aleksandr Nemesh.
Social media coverage
Vitaliy Ogienko paid special attention to eSports social media coverage: “In all social media, eSportsmen rank high in terms of popularity among representatives of different sports.” Analytic data from Instagram, Facebook, Twitter, Vkontakte was provided as an example.
“It is difficult to explain to players why it is important to work on social media coverage,” noted Ruslan Bugrin, especially laying emphasis on Dota 2 players in this regard. He also highlighted that the video format is very convenient to communicate with the audience.
In the Results section, you will find the recordings of all presentations delivered at eSPORTconf Ukraine 2017 conference. We also recommend that you read interviews with such speakers as Alexander Nemesh, Irina Sergienko, Gennadiy Veselkov, Sofiia Dunaievskaya and Arseniy Salay.back to list